SEO (Search Engine Optimization) and Local SEO are two different approaches to optimizing a website for search engines. Here are the major differences between SEO and Local SEO:
- Target Audience: The target audience for SEO is global or national, while Local SEO targets local customers in a specific geographic area.
- Keywords: SEO typically focuses on broad keywords with a higher search volume, while Local SEO targets more specific keywords with location modifiers such as city, state, or zip code.
- Ranking Factors: The ranking factors for SEO and Local SEO differ. SEO typically focuses on website content, backlinks, and user experience, while Local SEO also considers local search factors such as Google My Business listings, local citations, and online reviews.
- Competition: The level of competition in SEO is typically higher than Local SEO. In SEO, you’re competing against websites from around the world or across the country, while in Local SEO, you’re primarily competing against businesses in your local area.
- Content: SEO typically focuses on creating content that targets broad topics, while Local SEO content is more targeted and specific to a particular location.
- Goals: The goals of SEO and Local SEO differ. The goal of SEO is to rank higher in search engine results pages (SERPs) to increase organic traffic to your website, while the goal of Local SEO is to increase visibility and attract customers in a specific geographic area.
Overall, the main difference between SEO and Local SEO is the focus on geography. While SEO aims to improve a website’s visibility in search results globally or nationally, Local SEO aims to improve visibility in local search results and attract customers in a specific geographic area.
3 replies on “The Major Differences Between SEO & Local SEO”
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